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SEO Expert

HR WAYS (PRIVATE) LIMITED

Responsibilities:

  1. Researching and implementing content recommendations for organic SEO success.
  2. Conduct regular SEO technical audits for key future brands, helping to identify weaknesses and opportunities.
  3. Create content templates for clients and provide general content strategies for their content calendar.
  4. Assist internal and external content creation in the form of case studies, blogs, and any other relevant channels.
  5. Create & execute a long-term backlink strategy for clients to gain high-quality links in a natural and pure white hat SEO way.
  6. Collect, clean up, and analyze large volumes of keyword data, to identify opportunities that align with our client optimization strategy.
  7. Identify areas of improvement regarding website architecture, content, linking, and other factors to improve SEO visibility for their clients.
  8. Execute on-page copy for collection pages across the site.
  9. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements:

  • Bachelors degree in marketing, business management, or business information systems is preferred.
  • 6+ years of SEO experience
  • In-depth experience with analytics tools (e.g., Google Analytics, SEMrush, Ahrefs, SimilarWeb, Screaming Frog, etc.)
  • Strong presentation skills, including the ability to communicate complex data in simple terms
  • Working knowledge of HTML, CSS, JavaScript, and other web technologies
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO
  • UK industry experience preferred

Other Details :

  1. Experience: 6+ years
  2. Work Timings: 1pm-10pm
  3. Work Days: Monday- Friday
  4. Work Mode: Remote for sometime then Onsite

Benefits:

  • Medical allowance
  • Transport allowance
  • Mobile allowance

Skills:

Search Engines Submission, Keyword Research, SEM Knowledge,
 

Credit Risk Analyst

HR WAYS (PRIVATE) LIMITED

Company Overview:

Hiring for one of our Shariah Aligned buy now pay later fintech company based out of Lahore. The main idea behind it is to give consumers, especially the unbanked and underbanked population, to pay later while shopping online, through the option of paying in 3 equal monthly installments. All this with 0% interest and no additional costs or charges. With a mission to play a vital role in financial inclusion by fashioning an effortless payment and shopping experience, we want to revolutionize how customers pay for their online purchases in Pakistan.

Role:

you will play a crucial role in assessing and managing credit risk across our lending portfolio. You will be responsible for analyzing creditworthiness, evaluating loan applications, and developing risk models to optimize our lending strategies. This role offers an exciting opportunity to work at the intersection of finance, technology, and data analytics in a dynamic startup environment.

Key Responsibilities:

  1. Conduct comprehensive credit assessments to determine the creditworthiness of loan applicants.
  2. Analyze financial statements, credit reports, and other relevant data to assess borrower risk profiles.
  3. Monitor and evaluate portfolio performance, identifying emerging risks and opportunities for optimization.
  4. Collaborate with cross-functional teams, including product, engineering, and compliance, to implement risk management initiatives.
  5. Stay informed about industry trends, regulatory developments, and best practices in credit risk management.

Qualifications:

  • Bachelor's degree is a must
  • Proven experience of at least 2 to 3 years in credit risk analysis, preferably in the fintech or banking sector.
  • Strong analytical skills
  • Familiarity with credit risk management tools and software.
  • Excellent communication and collaboration skills.
  • Ability to thrive in a fast-paced, startup environment with a high degree of autonomy and accountability.

Skills:

Accounting, Transaction Operations, Financial Risk Management, Credit Collection Recovery, Credit Analysis,
 

Performance Marketing Manager

HRSI

Role Specifications:

  1. Analyses regional performance marketing channels such as email, paid search/social, making recommendations for optimization.
  2. Performs analysis and provides insights for paid channels to understand what marketing channels are the most effective.
  3. Supports testing and optimization of campaigns and initiatives through testable data-driven hypotheses, tracking, measurement and analysis.
  4. Tests, measures and optimizes different approaches to improve customer acquisition through paid campaigns.
  5. Works closely with marketing managers in multiple countries to gather market insights and come up with suggestions to improve paid campaigns performance.
  6. Works with regional marketing teams and to define targeting criteria and support execution of campaigns based on those criteria.

Skills Requirements:

  • Successful track record to drive revenue, user acquisition, and brand awareness.
  • Experience of managing Meta & Google search campaigns in multiple countries.
  • Experience in building effective multi-channel marketing strategies, including PPC, SEO, social media, and other digital channels.
  • Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
  • Possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive campaign ROI up.
  • Prove track record of improving ROI and conversion rates Meta and Google Search, Performance Max campaigns.

Experience Requirements:

Minimum 2 years of relevant experience in a Digital Marketing Manager.

Location:

Remotely working Pakistan Standard time – Full time (Monday to Friday)

Skills:

Brand Performance Management, Campaign Performance Analysis, Digital Marketing Analysis,
 

Senior Business Analyst

Dynasoft Cloud (Pvt) Ltd. Pakistan

Karachi, Pakistan

2024-04-04

Responsibilities:

  1. Collaborate with stakeholders to understand business objectives, processes, and technical requirements.
  2. Elicit and document clear and comprehensive business requirements, user stories, and functional specifications.
  3. Conduct a thorough analysis of existing systems, workflows, and data to identify areas for improvement and optimization.
  4. Work closely with development teams to ensure alignment between business requirements and technical solutions.
  5. Create and maintain issue logs, meeting minutes, meeting schedules, project summaries, and updates.
  6. Facilitate meetings, workshops, and interviews with stakeholders to gather requirements, discuss solutions, and resolve issues.
  7. Develop and maintain documentation such as business requirements, system requirements specifications, and technical design documents.
  8. Perform gap analysis to identify discrepancies between the current state and the desired future state and propose viable solutions.
  9. Assist in the definition and prioritization of product backlogs, user stories, and acceptance criteria.
  10. Collaborate closely with developers to implement the requirements and provide necessary guidance to testers to develop test plans and test cases.
  11. Ensure that the implemented solutions meet the specified requirements and quality standards.
  12.  Collaborate with QA teams to ensure thorough testing and validation of IT solutions before deployment.
  13. Provide support during implementation phases, including user acceptance testing, training, and post-implementation support.
  14. Serve as a subject matter expert on business processes, systems, and technologies, providing guidance and support to stakeholders as needed.
  15. Stay informed about industry trends, emerging technologies, and best practices in IT and business analysis.

Qualifications:

  •  Master’s degree in Information Technology, Computer Science, or a related field.
  • 8+ years of relevant working experience in business process documentation, design, and analysis, with at least 5 years as a team lead/manager.
  • Proven experience as a Business Analyst in the IT industry, with a strong understanding of software development lifecycle (SDLC) methodologies.
  • Excellent analytical and problem-solving skills, with the ability to analyze complex technical systems and business processes.
  • Strong communication and interpersonal skills, with the ability to effectively collaborate with diverse stakeholders.
  • Experience eliciting and documenting business requirements using techniques such as interviews, workshops, and use case analysis.
  • Proficiency in business process modeling tools and requirements management tools (e.g.  JIRA)
  • Knowledge of Agile and Waterfall methodologies, with experience working in Agile development environments.
  • Familiarity with software development technologies and concepts, such as APIs, databases, and web applications.
  •  Ability to multitask and prioritize tasks effectively in a fast-paced environment.
  • Certification in Business Analysis or relevant IT certifications like Scrum is a plus.
  • Assertive with proficient cross-questioning skills is ideal.
  • Prior Experience in project management is a plus.
  • Strong verbal and written communication skills in English are essential for this role.

Salary: Market Competitive Based on experience + Benefits

Skills:

Build Strong Teams, Business Process Mapping, Analytical Skills, Software Development Tools Command, Fit and Gap Analysis,
 

Salary 250000
Job Type First Shift (Day)
Qualification Master’s
Experience 8 Years
Sectors Project Management
Gender No Preference
Industry Information Technology
Career Level Experienced Professional
Job Expiry Date 2024-05-03