Google provides Generative AI in Search of 120 More Countries and Territories

15 November, 2023
Google provides Generative AI in Search of 120 More Countries and Territories

Google ranks as the top search engine across the globe. The company launched AI-supported Search Generative Experience (SGE) and Google Search Labs to let users get more relevant information in less time. The innovation landed first in the US, followed by India and Japan.

Launching in New Territories and New Languages:

The company is expanding SGE and Search Labs to more than 120 countries and regions. Mexico, Brazil, Africa, Indonesia, Korea, and many other countries shall experience AI-generated search engines. To enrich the user experience, Google plans to introduce four new languages for SGE: Spanish, Portuguese, Korean, and Indonesian. This will help people who speak these languages use generative 

 AI tool better. Generative AI translation in different languages facilitates multicultural exchange across the globe.

Search Labs allows users to test early-stage experiments on Search. The facility is available on the Google app in both Android and iOS setups. On desktops, it runs on Chrome. By enrolling in Search Labs, you may access SGE to enjoy generative AI in search.

Easy to lead Follow-up questions:

Google identified through testing AI questions in Search that people prefer the built-up follow-up questions. This lets them look at the topic under search from various angles. Sometimes they do not understand how to frame the question that is in their minds. Follow-up questions resolve that problem as numerous questions appear on the screen. Moreover, it saves time as you dig deeper into the matter of concern. Generative AI tool offers an innovative way to ask follow-up questions more helpfully from the search results. The initial questions, search results, and search ads will continue to appear as you explore the topic further. This feature will arrive first in the US in the English language, followed by other countries later on. 

Easier and clearer translations:

Translations from one language to another can at times be a bit tricky. Thanks to generative AI translation, you can do away with any such discrepancy. Using search, if you ask for translation for a particular word or phrase, Generative AI translation shall come up with all the possible meanings. This feature will come first to the US, offering English-to-Spanish translations. With time, Google will add more countries and languages for Generative AI translation.

Definitions for health and educational topics:

Google added an appealing feature on AI-powered overviews of viewing definitions for educational fields such as history, science, economics, and others. The successful implementation of this attribute led the company to include other disciplines as well. Now users can view definitions of relevant terms in coding and healthcare information. Not only definitions, drafts, essays, and even images to assist students will be a part of SGE. Soon, the US will see this feature in the English language, followed by other countries. 

Also Read: Scientists Build AI For Scientific Discovery Using Tech Behind ChatGPT


The success of ChatGPT and Bing Chat has made tech geeks such as Google ponder over their strategy. They realized at the right time that users require more interactive, fun, and engaging search engines. They want accurate, customized, and quick responses to their search requests. 

With time, Google vows to evolve and augment its business according to changing user needs and demands. Search Generative Experience (SGE) is such an initiative by Google, indicating the company’s intent to modify its core business according to changing times. It is just the start of the long-term innovative strategy of Google. Additions to SEG intended to take place in the future are an illustration of this. Generative AI in search will allow people to find solutions to different issues across various facets of life.