Key Responsibilities:
Strategic Growth:
- Identify and pursue new business opportunities and partnerships to expand market reach.
- Develop and execute growth strategies that balance the luxury and mass-market aspects of our product portfolio.
Marketing & Sales:
- Lead the planning and implementation of digital marketing campaigns and sales strategies.
- Oversee customer acquisition and retention initiatives to drive revenue growth.
Operational Oversight:
- Collaborate with the operations team to streamline e-commerce processes on Shopify.
- Ensure smooth inventory management, order fulfillment, and logistics coordination.
Market Analysis:
- Analyze market trends and customer data to inform strategy and optimize product positioning.
- Monitor competitor activities and adjust strategies to maintain market leadership.
Collaboration:
- Work closely with cross-functional teams including marketing, operations, and customer service.
- Provide leadership and mentorship to junior team members as needed.
Qualifications:
- Bachelor’s degree in Business, Marketing, or a related field.
- Proven experience in business development, digital marketing, and e-commerce sales.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication, negotiation, and relationship-building skills.
- Familiarity with Shopify and digital marketing tools.
- Understanding of both luxury and mass-market consumer behavior, particularly in markets like Pakistan.
Skills:
Fluent in English, eCommerce Knowledge, Business Development Strategies, Sales Management,
