Key Responsibilities
Under the direction of the Head of Marketing & Communications (HOD), the Communications Manager will lead the execution of PSW’s communications operational plan, support the communications department to develop and deliver on the objectives and operational work plans of the department. The Communications Manager oversees financial and human resources to deliver the department’s objectives.
In this position, you will oversee producing high-quality content that engages customers, builds brand recognition, and promotes PSW’s services. The Communication Manager will be responsible for all internal and external communications with strategic direction from the HOD. The duties will also include managing external and internal communication, social media, PSW’s website and digital channels, media relations, content development, planning and executing campaigns and promoting PSW’s brand and services.
Communication Planning & Operations:
- Support and supervise the implementation of the communication operational plan and communications strategy, stakeholder engagement plan, and information dissemination mechanisms for PSW including information on objectives, audiences, messages, resources, timescales, tools, and activities.
- Implementation of the department operational plan aligned with the Communications Policy. Create, implement, and oversee communications programs, internal and external, that effectively describe and promote PSW and its services.
- Implementation of the CSR operational plan aligned with the CSR Policy. Successful and timely implementation of all activities reflected in the CSR operational plan.
- Creation and implementation of monthly operational plans for all Communications: media & PR, social media, paid advertising, content and design, websites (PSW & Tradeverse) and digital channels, events & campaigns.
- Creation and implementation of SOPs for all internal and external communications and branding. Ensuring that the correct protocols are followed for all communications internally and externally.
Team Management:
- Leads, mentors, motivates and provides clear direction to the Communications team.
- Oversees development of team and individual work plans, line manages, and conducts performance evaluations for all team members.
- Oversees hiring and on-boarding of new Communications Department staff.
- Fosters a positive team environment and provides team building and professional development initiatives.
- Provides leadership and advocates on key issues related to the communications strategy.
- Liaises with other departments to promote linkages between them and our stakeholders through campaigns and communications initiatives.
- Oversees and supports staff to manage communication project budgets, including leading annual team departmental budgeting processes, monitoring disbursements of project funds and ensuring accurate and timely financial reporting on all initiatives.
Communications Strategy and Brand Management:
- Ensures the execution of PSW’s overarching Communications Strategy, including media and social media, content, and storytelling.
- Ensures delivery of dynamic content and compelling stories of PSW’s work and its impact.
- Supports team to deliver priority communications assets and products.
- Liaises with other departments to identify communications support needs and triage requests.
- Reviews key communication materials prior to publication for quality control and to ensure consistent messaging and tone.
- Serves as the point of contact for communications-related issues, ensuring the HOD is kept well informed, and issues are appropriately escalated.
- Supports the HOD and Senior Management Team with crisis communications when necessary.
- Ensures all content is compliant with global accessibility standards and meets PSW branding guidelines.
- Develops monthly editorial calendars for communications content development. Organizes writing schedules to produce quality pieces that appeal to target audience, attract relevant stakeholders and boost brand awareness.
- Helps design, develop, implement, and supervise communication and outreach/advocacy strategies, including media strategies and developing digital platforms (print, electronic, website, social, and other media).
Skills:
Branding Research, Social Media Strategies, Communication Skills,