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PureLogics

SEO Expert

HR WAYS (PRIVATE) LIMITED

Responsibilities:

  1. Researching and implementing content recommendations for organic SEO success.
  2. Conduct regular SEO technical audits for key future brands, helping to identify weaknesses and opportunities.
  3. Create content templates for clients and provide general content strategies for their content calendar.
  4. Assist internal and external content creation in the form of case studies, blogs, and any other relevant channels.
  5. Create & execute a long-term backlink strategy for clients to gain high-quality links in a natural and pure white hat SEO way.
  6. Collect, clean up, and analyze large volumes of keyword data, to identify opportunities that align with our client optimization strategy.
  7. Identify areas of improvement regarding website architecture, content, linking, and other factors to improve SEO visibility for their clients.
  8. Execute on-page copy for collection pages across the site.
  9. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements:

  • Bachelors degree in marketing, business management, or business information systems is preferred.
  • 6+ years of SEO experience
  • In-depth experience with analytics tools (e.g., Google Analytics, SEMrush, Ahrefs, SimilarWeb, Screaming Frog, etc.)
  • Strong presentation skills, including the ability to communicate complex data in simple terms
  • Working knowledge of HTML, CSS, JavaScript, and other web technologies
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO
  • UK industry experience preferred

Other Details :

  1. Experience: 6+ years
  2. Work Timings: 1pm-10pm
  3. Work Days: Monday- Friday
  4. Work Mode: Remote for sometime then Onsite

Benefits:

  • Medical allowance
  • Transport allowance
  • Mobile allowance

Skills:

Search Engines Submission, Keyword Research, SEM Knowledge,
 

PureLogics

Credit Risk Analyst

HR WAYS (PRIVATE) LIMITED

Company Overview:

Hiring for one of our Shariah Aligned buy now pay later fintech company based out of Lahore. The main idea behind it is to give consumers, especially the unbanked and underbanked population, to pay later while shopping online, through the option of paying in 3 equal monthly installments. All this with 0% interest and no additional costs or charges. With a mission to play a vital role in financial inclusion by fashioning an effortless payment and shopping experience, we want to revolutionize how customers pay for their online purchases in Pakistan.

Role:

you will play a crucial role in assessing and managing credit risk across our lending portfolio. You will be responsible for analyzing creditworthiness, evaluating loan applications, and developing risk models to optimize our lending strategies. This role offers an exciting opportunity to work at the intersection of finance, technology, and data analytics in a dynamic startup environment.

Key Responsibilities:

  1. Conduct comprehensive credit assessments to determine the creditworthiness of loan applicants.
  2. Analyze financial statements, credit reports, and other relevant data to assess borrower risk profiles.
  3. Monitor and evaluate portfolio performance, identifying emerging risks and opportunities for optimization.
  4. Collaborate with cross-functional teams, including product, engineering, and compliance, to implement risk management initiatives.
  5. Stay informed about industry trends, regulatory developments, and best practices in credit risk management.

Qualifications:

  • Bachelor's degree is a must
  • Proven experience of at least 2 to 3 years in credit risk analysis, preferably in the fintech or banking sector.
  • Strong analytical skills
  • Familiarity with credit risk management tools and software.
  • Excellent communication and collaboration skills.
  • Ability to thrive in a fast-paced, startup environment with a high degree of autonomy and accountability.

Skills:

Accounting, Transaction Operations, Financial Risk Management, Credit Collection Recovery, Credit Analysis,
 

PureLogics

Performance Marketing Manager

HRSI

Role Specifications:

  1. Analyses regional performance marketing channels such as email, paid search/social, making recommendations for optimization.
  2. Performs analysis and provides insights for paid channels to understand what marketing channels are the most effective.
  3. Supports testing and optimization of campaigns and initiatives through testable data-driven hypotheses, tracking, measurement and analysis.
  4. Tests, measures and optimizes different approaches to improve customer acquisition through paid campaigns.
  5. Works closely with marketing managers in multiple countries to gather market insights and come up with suggestions to improve paid campaigns performance.
  6. Works with regional marketing teams and to define targeting criteria and support execution of campaigns based on those criteria.

Skills Requirements:

  • Successful track record to drive revenue, user acquisition, and brand awareness.
  • Experience of managing Meta & Google search campaigns in multiple countries.
  • Experience in building effective multi-channel marketing strategies, including PPC, SEO, social media, and other digital channels.
  • Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
  • Possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive campaign ROI up.
  • Prove track record of improving ROI and conversion rates Meta and Google Search, Performance Max campaigns.

Experience Requirements:

Minimum 2 years of relevant experience in a Digital Marketing Manager.

Location:

Remotely working Pakistan Standard time – Full time (Monday to Friday)

Skills:

Brand Performance Management, Campaign Performance Analysis, Digital Marketing Analysis,
 

PureLogics

Digital Marketing / Campaign Executive

PureLogics. Pakistan

Lahore, Pakistan

2024-05-02

PureLogics is looking for a Digital Marketing Campaign Executive.

Responsibilities:

Paid Campaign Strategy:

  • Develop and execute comprehensive paid advertising strategies for a Custom Software Development Services company (such as: web services, mobile app services, healthcare solutions, and cloud services).
  • Identify target audiences, keywords, and channels to maximize ROI.

Campaign Execution:

  • Set up, manage, and optimize paid campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads and other relevant advertising networks.
  • Create engaging ad creatives and ad copy tailored to each service category.

Budget Management:

  • Effectively allocate and manage advertising budgets to achieve set KPIs and goals.
  • Monitor daily spend and adjust budgets as necessary.

Performance Analysis:

  • Regularly analyze campaign performance, including click-through rates, conversion rates, and cost-per-acquisition.
  • Make data-driven adjustments to improve campaign effectiveness.

Keyword Research:

  • Conduct keyword research and competitive analysis to identify high-performing keywords.
  • Implement keyword optimization strategies for ad campaigns.

Ad Copywriting:

  • Create compelling and persuasive ad copy that aligns with the unique selling points of each service category.

A/B Testing:

  • Plan and execute A/B tests to optimize ad elements, including headlines, visuals, and landing pages.

Required Skills:

  1. Experience in Running Service-Oriented Campaigns for the Tech Industry
  2. Expertise in Running Ads in the USA Region
  3. Strong analytical skills and proficiency in using analytics tools to track campaign performance.
  4. Excellent communication and copywriting skills.
  5. Up-to-date with industry trends and best practices in digital marketing.

Platform Priorities (Ranked):

  • Google
  • Meta (Facebook/Instagram)
  • LinkedIn (Expertise in LinkedIn advertising is a plus)

Experience:

  • Min 1 Year

About Us:

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 15 years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.

What are we offering?

  1. Health Insurance
  2. Provident Fund
  3. Annual Paid Leaves
  4. Compensation Plans
  5. Paid Certifications & Training
  6. Car Finance Program
  7. Bike Finance Program
  8. Child Education Program
  9. Two Annual Trips
  10. Stars Of the Month Rewards
  11. Quarterly Meetups
  12. Referral Bonuses
  13. Birthday & Eid Gifts

Skills:

Communication Skills, Strong Analytics Skills, Environmental Expertise, Running Service Oriented,
 

Salary 150000
Job Type Second Shift (Afternoon)
Qualification Bachelor
Experience 1 Year
Sectors Marketing
Gender No Preference
Industry Information Technology
Career Level Entry Level
Job Expiry Date 2024-05-31