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Rozee is seeking a dynamic Marketing Executive to join our team in Lahore. The Marketing Executive plays a pivotal role in driving brand awareness, executing marketing campaigns, and supporting business growth. The ideal candidate is creative and analytical, possessing a strong understanding of marketing principles and digital strategies. This position does not involve managing a team, but requires close collaboration with various departments to ensure cohesive and impactful marketing efforts. The successful applicant will be instrumental in enhancing brand visibility and engaging successfully with our target market through various marketing channels.

Responsibilities:

1. Develop and execute comprehensive marketing strategies tailored to enhance brand visibility and support organizational goals.
2. Plan, implement, and manage both online and offline marketing campaigns, ensuring that all activities align with broader business objectives.
3. Collaborate effectively with internal teams to create impactful promotional materials and content that resonates with the target audience.
4. Manage and optimize social media platforms by creating and sharing engaging content that drives audience interaction and expands reach.
5. Implement effective SEO, SEM, and paid advertising strategies to increase web traffic and generate new leads for the business.
6. Monitor, analyze, and report on digital campaign performance, ensuring ongoing improvements and adjustments to maximize effectiveness.
7. Conduct market research to gain insights into customer preferences, behaviors, and overall market trends to inform strategic direction.
8. Track and analyze competitors' activities, providing recommendations for improvements in marketing strategies and tactics.
9. Analyze data collected from various marketing activities to create detailed reports on marketing performance and campaign effectiveness.
10. Maintain a consistent brand image across all marketing materials and channels, ensuring that brand messaging is clear and cohesive.
11. Organize and coordinate exhibitions, open house events, and sponsorships to enhance brand visibility and engage directly with potential customers.
12. Work closely with the sales team to develop targeted lead generation strategies that effectively convert prospects into customers.
13. Assist in creating various marketing collateral, such as brochures, newsletters, and other materials to support marketing initiatives.
14. Utilize marketing tools, including Google Analytics, Facebook Ads, and CRM software, to enhance data-driven decision-making.
15. Demonstrate strong communication, creativity, and problem-solving skills to address marketing challenges effectively.

Skills:

Digital Marketing, SEO, Content Marketing, Social Media Marketing, CRM Software,