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PURPOSE OF THIS ASSIGNMENT:

PSW Marketing & Communications seeks to engage a professional and skilled Podcast Host on a short-term contract under the overall responsibility and direct supervision of the HOD Marketing and Communications. The main purpose of this role is to enhance awareness of, and engagement with PSW through a series of informative and engaging podcasts under the name of Trade Talks. The host will present these podcasts and actively provide input for planning.

BACKGROUND:

The Pakistan Single Window is an integrated digital platform that allows parties involved in trade and transport to lodge standardized information and documents with a single-entry point to fulfill all import, export, and transit-related regulatory requirements. It aims at reducing the time and cost of doing business by digitalizing Pakistan’s cross-border trade and eliminating paper-based manual processes. The PWSC, a public sector company incorporated under section 42 of the Companies Act, 2017 by Pakistan Customs, has been notified as the ‘operating entity’ of the PSW system by the Federal Government under the provisions of the Pakistan Single Window Act, 2021.

To create greater buy-in and widespread voluntary adoption among various stakeholders, and the private sector in particular, the PSW communication strategy employs an integrated communications approach to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, advertising, and promotion into a brand identity that remains consistent across distinct media channels to reach target audiences and ensure mass adoption of the services provided through PSW.

SCOPE OF WORK:

The Marketing & Communications Department seeks to promote the core work and services of PSW through social media. In this regard, we are looking to engage a professional and skilled Podcast Host to present and moderate a series of informative and engaging podcasts in support of PSW’s integrated marketing and communications strategy. The podcast host will play a crucial role in presenting the content in an engaging and accessible manner to a wide range of audiences, including importers, exporters, government officials, and trade professionals.

Under the supervision of HOD Communications, the specific roles and responsibilities of the Podcast Host are:

Planning and Research:

1. Research and analysis to develop an insightful and strategic understanding of PSW’s core work and services, key messages and target audiences
2. Develop an understanding of topics related to trade facilitation, import/export procedures, and the role of the Pakistan Single Window
3. Collaborate with the PSW Marketing and Communications team to understand the key messages and objectives of each podcast episode
4. Assist with script development for each episode, ensuring clarity, accuracy, and alignment with overarching communications objectives

Hosting:

• Host Trade Talks podcast episodes, creating a welcoming and conversational atmosphere
• Conduct Trade Talks podcast interviews with subject matter experts, industry leaders, and stakeholders in an insightful manner
• Moderate interviews and conversations to highlight PSW’s core work and services and/or key messages in a smart and subtle manner
• Appear in content created for the promotion of each episode

Communication and Collaboration:

1. Maintain regular and effective communication with the PSW team to align on podcast topics, guest speakers, and podcast schedules
2. Collaborate with the PSW team to ensure accuracy and consistency of the content presented
3. Seek feedback and incorporate suggestions provided by the PSW team to improve the quality and relevance of the podcast
4. Note: All tasks/work done by the Podcast Host are dependent on the discussion and approval of the Communications team and HOD Marketing and Communications.

DELIVERABLES & ASSIGNED DUTIES:

1.Captivating and dynamic hosting for each podcast episode
2. Adherence to the agreed-upon schedule for timely delivery of episodes (at least, but not limited to one per month)
3. Regular communication and collaboration with the PSW Marketing and Communications team
4. Assistance in the development of the podcast script

LOCATION AND SCHEDULE:

For the foreseeable length of this agreement, the podcast will be recorded once a month in Islamabad, Pakistan. The frequency may increase and any changes to this will be communicated well in advance by the PSW team.

REQUIRED SKILLS AND QUALIFICATIONS:

Substantial
Excellent oral communication skills, captivating on-air presence and interviewing skills
Creativity in presenting information in an entertaining and informative manner
Ability to give actionable recommendations
Creativity in presenting information in an engaging and entertaining manner
Familiarity with trade facilitation, import/export procedures, and the concept of single window platforms will be an added advantage
Ability to work collaboratively and adapt to feedback and suggestions

EXPERIENCE:

• Relevant field experience experience in hosting broadcast shows, with a proven track record of successful programs

Skills:

Critical Thinking, Active Listening, Outstanding Time Management,