We are looking for an experienced PPC Expert with a strong background in the Financial sector to join our team at PureLogics. This role is focused on driving lead generation and enhancing brand awareness through paid campaigns on platforms like Google, Meta, and LinkedIn. The ideal candidate will be self-sufficient with a demonstrated ability to manage PPC campaigns end-to-end, from strategy to execution and optimization, ensuring measurable results.
Responsibilities:
- Develop, implement, and optimize PPC campaigns targeting the Financial sector, focusing on lead generation and brand building.
- Conduct market and audience research to design highly targeted and effective campaigns.
- Manage campaign performance, track key metrics like CTR, CPA, and ROAS, and adjust strategies to meet KPIs.
- Generate comprehensive campaign performance reports and present insights and recommendations to stakeholders.
- Perform keyword research, A/B testing, and competitor analysis to refine campaign strategies and maintain a competitive edge.
- Collaborate with cross-functional teams, including Content and Design, to ensure cohesive brand messaging across all channels.
Requirements:
- Proven experience in running PPC campaigns with a track record in the Financial sector.
- Expertise in managing digital advertising campaigns across multiple platforms such as Google, Meta Facebook/Instagram, LinkedIn, Bing, etc., specifically within the USA region.
- Strong understanding of lead generation strategies and brand awareness techniques in PPC advertising.
- Ability to independently manage campaigns from strategy through execution and reporting.
- Proficient in analytics tools like Google Analytics, Google Tag Manager, and Data Studio.
Experience:
- Min of 1 year of hands-on experience in digital marketing campaigns.
What are we offering?
- Health Insurance
- Provident Fund
- Annual Paid Leaves
- Compensation Plans
- Paid Certifications & Training
- Car Finance Program
- Bike Finance Program
- Child Education Program
- Two Annual Trips
- Stars Of the Month Rewards
- Quarterly Meetups
- Referral Bonuses
- Birthday & Eid Gifts
Skills:
CTR, ROAS, Google Analytics, Meta Ads,
