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Our client is looking for a B2B Sr. Content writer who will work with the Marketing Team. The Content writer will focus on creating content for landing pages and blogs. You will focus on writing all marketing copy and maintaining our identity & brand voice across all copy, providing support across all campaigns, marketing, and SEO. We work in B2B market only and offering multiple SaaS products and services in the Health and Safety, Compliance and Ergonomics.

Responsibilities:

1. Write editorial and technical product descriptions that reflect the brand's tone of voice.
2. Write all copy with SEO best practice in mind.
3. Carry out keyword research to guide your content creation.
4. Working closely with the marketing team to write engaging copy, which will be used across all marketing communications.
5. Reinforce brand identity through a strong and consistent tone of voice across all marketing content.
6. Provide engaging, concise, and functional descriptions for a range of products and services across the website and social media.
7. Contributing to the onsite and offsite blogs and other editorial assets as needed.

Eligibility Criteria:

• The person should be able to create content in UK English at expert level.
• 3-4 years of experience working with UK-based clients.
• Full knowledge of SEO requirements to write engaging content.
• Able to handle WordPress backend for drafting and publishing content.
• Strong attention to detail to ensure accuracy of content.
• Innate knowledge of the product and business.
• Excellent spelling and grammar skills required.
• Experience in a B2B copywriting role.

Benefits:

• Market competitive salary.
• Annual performance-based increments and bonuses.
• Health insurance.
• Life Insurance, and more.

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups.

Skills:

Web Content Creation, Content Development, Content Strategy, Content Marketing Skills, Content Management, Content Optimization,