Job Requirement:

This is a multi-faceted role where you will support the execution of PSW’s communications strategy and campaigns. Besides having a knack for content creation and branding, you will also provide support on communications initiatives by ensuring effective coordination and documentation across campaigns. The incumbent will ensure consistent branding and provide communications support pertaining to methods, materials and channels.

Responsibilities:

Content Development:

1. Produce well-researched content for publication online and in print, on industry-related topics (combining online sources, interviews and studies)
2. Develop related high-quality content for multiple print and digital platforms, such as websites, email marketing, product descriptions, videos, and blogs
3. Follow an editorial calendar for communications content development, collaborating with other members of the communication team to ensure timely delivery of materials
4. Proofread content for errors, inconsistencies and polishing existing content to improve readability
5. Work with the Communications team to ensure high quality communication products – such success stories, photos, videos, annual reports, newsletters, blogs, etc.

Media Engagement:

• Provide event coordination and support to the Deputy Communications Manager (invitations, venue/vendor liaison, on-site coordination, post-event report)
• Support in design and coordination of media visits
• Support media outreach activity
• Any other work assigned by the Deputy Communications Manager

Coordination and Support:

1. Support in developing and regularly updating the PSW website
2. Coordinate with internal PSW departments to ensure high quality communication products – such as rollout updates, photos, annual reports, newsletters, blogs, videos etc.
3. As required, support with the development and execution of special communications initiatives including PSW webinars and podcast
4. Track and document sessions and campaign activities with record sheets, detailed notes, photos, videos & any other means deemed appropriate.
5. Efficient and timely coordination with other departments (finance, procurement etc.) to ensure internal SOPs are followed to the letter and there are no delays/hindrances in the smooth working of the Marketing and Communications department

Qualifications and Education:

• Bachelor's degree in communications, marketing, English, journalism, or related field.
• Excellent written and verbal communication skills in Urdu and English.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Working knowledge of design tools such as Canva, Photoshop etc.
• Proficient in all Microsoft Office applications.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.

Skills:

Adobe Photoshop, Canva, Quality Control Knitting,
 

In this position, you will oversee producing high-quality content that engages customers, builds brand recognition, and promotes PSW’s services.

1. The Communication Manager will be responsible for all internal and external communications with strategic direction from the HOD.
2. The duties will also include managing external and internal communication, social media, PSW’s website and digital channels, media relations, content development, planning and executing campaigns and promoting PSW’s brand and services.

Skills:

Coordination Skills, Communication Skills, Fluent in English,
 

Pakistan Single Window (PSW) is looking for a dynamic individual responsible for creating and administering content on all social media platforms, such as LinkedIn, Facebook, Instagram, Twitter and TikTok, to build an audience and ensure customer engagement. The Specialist will also monitor site metrics, respond to reader comments, and oversee creative design. This position will require you to promote the brand, service, and product to the associated audiences on social media. Your goal will be to create a new following for market and brand awareness, for which you will need to have the strategic sense required to build or optimize social media strategy. It is also essential that you are aware of social trends and can conduct a thorough media analysis. You will work with our marketing team to help develop brand awareness about our company through social media.

Responsibilities:

Planning:

1. Conceptualize, optimize and execute a social media strategy for PSW that aligns with the company’s overall communications objectives
2. Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
3. Help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions
4. Work with the Communications Manager to create and maintain social media content calendar and manage social media spending/boosting plan
5. Understand the targeted audience for each social channel and create tailored and persuasive content that strikes a chord with the intended audience
6. Analyze data and sentiment metrics to create a better understanding of the target audience and other stakeholders
7. Extract insights and make data-driven recommendations   
8. Stay ahead of the curve by keeping up with the latest social media trends, emerging platforms, and best practices

Creative:

• Write long- and short-form social media messages that attract new users and engage current users
• Keep social media platforms up to date with high-quality content assets that elevate our social media presence
• Assess new platforms to reach a broader market
• Develop and launch organic and paid campaigns to build PSW’s following and engagement

Technical:

• Leverage social media marketing tools such as Buffer, HubSpot or Hootsuite for scheduling, monitoring, listening and analysis
• Use Canva or Adobe Creative Suite to create static and animated visual assets for social media

General:

• Collaborate and coordinate with internal teams to ensure promotion of all PSW-related products, modules, and other updates or events.
• Other relevant tasks assigned by the Communication Manager

Qualifications, Experience & Technical Competencies: 

1. Bachelors in Communications, Marketing, Business, New Media, or Public Relations
2. Proven working experience in Social Media Marketing or as a Digital Media Specialist
3. Demonstrable social networking experience and social analytics tools knowledge
4. Positive attitude, detail and customer-oriented with good multitasking and organizational ability
5. Excellent communication skills in English (level C1 and above), and Urdu, with the ability to communicate effectively
6. Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
7. Strong creative thinking, problem-solving abilities, and an eye for visual aesthetics to curate compelling social media posts
8. Knowledge of online marketing and a good understanding of major marketing channels

Skills:

Canva, Digital Media Management, Corporate Social Media Coordination,
 

This is a full-time, on-site role for an Inbound Sales Representative. The Inbound Sales Representative will be responsible for communicating with customers, processing orders, managing accounts, and performing inside sales tasks.

Qualifications:

1. Strong communication skills
2. Customer service experience
3. Experience with order processing
4. Experience with account management
5. Inside sales experience
6. Excellent attention to detail
7. Ability to work in a fast-paced environment

Skills:

Listening to Customers, Customer Service, Telemarketing,
 

PureLogics is looking for a Digital Marketing Campaign Executive.

Responsibilities:

Paid Campaign Strategy:

• -Develop and execute comprehensive paid advertising strategies for a Custom Software Development Services company (such as: web services, mobile app services, healthcare solutions, and cloud services).
• -Identify target audiences, keywords, and channels to maximize ROI.

Campaign Execution:

• -Set up, manage, and optimize paid campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads and other relevant advertising networks.
• -Create engaging ad creatives and ad copy tailored to each service category.

Budget Management:

• -Effectively allocate and manage advertising budgets to achieve set KPIs and goals.
• -Monitor daily spend and adjust budgets as necessary.

Performance Analysis:

• -Regularly analyze campaign performance, including click-through rates, conversion rates, and cost-per-acquisition.
• -Make data-driven adjustments to improve campaign effectiveness.

Keyword Research:

• -Conduct keyword research and competitive analysis to identify high-performing keywords.
• -Implement keyword optimization strategies for ad campaigns.

Ad Copywriting:

• -Create compelling and persuasive ad copy that aligns with the unique selling points of each service category.
• A/B Testing:
• -Plan and execute A/B tests to optimize ad elements, including headlines, visuals, and landing pages.

Required Skills:

1. Proven experience as a Digital Marketing Campaign Executive or similar role.
2. Proficiency in managing campaigns on Facebook, Instagram, Google Ads, and LinkedIn.
3. Hands-on experience with LinkedIn-targeted inboxing and automation tools.
4. Strong analytical skills with the ability to translate data into actionable insights.
5. Creative mindset with strong design and copywriting skills.
6. Exceptional project management and organizational abilities.
7. Excellent communication and interpersonal skills.
8. Google Ads and Facebook Blueprint certifications are a plus.

Experience: 

• Min2 Years

About Us:

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 15 years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.

What are we offering?

• Health Insurance
• Provident Fund
• Annual Paid Leaves
• Compensation Plans
• Paid Certifications & Training
• Car Finance Program
• Bike Finance Program
• Child Education Program
• Two Annual Trips
• Stars Of the Month Rewards
• Quarterly Meetups
• Referral Bonuses
• Birthday & Eid Gifts

Skills:

Keyword Research, Depth Knowledge Of Advertising Platforms, Excellent Communication And Copy Writing Skills,
 

As a leading software house dedicated to delivering cutting-edge technology solutions, We are looking for a skilled and seasoned Email Marketing Specialist to join our vibrant team. An Ideal candidate will have a pivotal role in crafting and implementing email marketing campaigns through Salesforce. Our goal is to enhance engagement, nurture leads, and ultimately boost conversions through strategic email initiatives.

You should be:

1. Someone who can bring previous experience in an email marketing role, including experience in building subscriber lists.
2. Have the ability to showcase our offerings in a compelling way.
3. Every potential customer is an opportunity for you to boost top-line revenue growth and customer acquisition levels.

Objectives of this Role:

• Hand on Experience on Running text based campaigns from Salesforce
• Knows how to deliver the campaigns in the inbox using Salesforce
• Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets
• Take ownership in planning and managing multiple-segmented email marketing campaigns
• Use personalization to improve email performance
• You will seek to continuously improve through data analysis and the reporting of your campaign performance.
• You will create truly engaging and inspiring content for tech shops.
• Strong Skills in Email Deliverability and in Spamming Issue(DKIM, SPF, DMARC, MX)
• Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.
• Monitoring deep analytics and performing actions based on them.
• Managing deliverability, inbox rate and reputation of domains and IP’s.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Required skills:

• Must have at least 3 years of experience in the relevant field
• Holds a Bachelor's degree in Marketing, Communications, or a related field from a recognized university.
• Demonstrates a strong background in email marketing, preferably within the IT or technology industry, with extensive experience and notable achievements in the field.
• Shows advanced skills in using various email marketing platforms like Salesforce Marketing Cloud, Mailchimp, and HubSpot, and has a deep understanding of CRM systems like Salesforce.
• Excels in writing engaging email content that grabs audience attention and encourages positive responses, thereby boosting the effectiveness of campaigns.
• Understands HTML/CSS and email template design, which helps optimize email marketing efforts.
• Has a keen analytical mind, capable of interpreting complex data accurately to improve campaign performance continually.
• Has extensive experience in conducting A/B testing, refining email content, subject lines, and calls-to-action based on data-driven insights to maximize campaign success.
• Possesses excellent communication and collaboration skills, adept at working seamlessly with different teams and stakeholders.
• Pays close attention to detail and possesses exceptional organizational and project management abilities, ensuring flawless execution of email marketing campaigns and initiatives.

Experience:

• Min 3 Years

About Us:

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 15 years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.

What are we offering?

1. Health Insurance
2. Provident Fund
3. Annual Paid Leaves
4. Compensation Plans
5. Paid Certifications & Training
6. Car Finance Program
7. Bike Finance Program
8. Child Education Program
9. Two Annual Trips
10. Stars Of the Month Rewards
11. Quarterly Meetups
12. Referral Bonuses
13. Birthday & Eid Gifts

Skills:

CSS, HTML, Excels In Writing Engaging Email Content, Strong Background In Email Marketing, Communication Skills,
 

PureLogics is looking for Digital Marketing Manager

Job brief:

1. If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
2. Digital Marketing Manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
3. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements:

1. Demonstrable experience in marketing together with the potential and attitude required to learn
2. Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
3. knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) is preferrable
4. Experience in setting up and optimizing Google Adwords campaigns
5. Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
6. A sense of aesthetics and a love for great copy and witty communication
7. Up-to-date with the latest trends and best practices in online marketing and measurement

Required Skills:

• Bachelor’s Degree
• Hands on Experience in Content Marketing
• Proficiency in Technical SEO is a big plus
• Lead-Generation via digital platforms is a must-have
• Hands on Experience in E- Mail Marketing
• Able to plan, strategize, and execute content marketing tactics across various platforms
• Must be proficient in digital media planning
• Should be a strategy maker and a versatile performance marketer
• Solid Experience in managing a hefty marketing budget
• Able to manage a whole marketing team
• Able to manage organic vs inorganic activities

Experience: 

• Min 5+ Years

About Us:

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 15 years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.

What are we offering?

1. Health Insurance
2. Provident Fund
3. Annual Paid Leaves
4. Compensation Plans
5. Paid Certifications & Training
6. Car Finance Program
7. Bike Finance Program
8. Child Education Program
9. Two Annual Trips
10. Stars Of the Month Rewards
11. Quarterly Meetups
12. Referral Bonuses
13. Birthday & Eid Gifts

Skills:

Communication Skills, Social Media Marketing, PPC Specialist, B2b Lead Generation, Content Strategy,
 

Responsibilities:

Paid Campaign Strategy:

1. Develop and execute comprehensive paid advertising strategies for a Custom Software Development Services company (such as: web services, mobile app services, healthcare solutions, and cloud services).
2. Identify target audiences, keywords, and channels to maximize ROI.

Campaign Execution:

• Set up, manage, and optimize paid campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads and other relevant advertising networks.
• Create engaging ad creatives and ad copy tailored to each service category.

Budget Management:

• Effectively allocate and manage advertising budgets to achieve set KPIs and goals.
• Monitor daily spend and adjust budgets as necessary.

Performance Analysis:

• Regularly analyze campaign performance, including click-through rates, conversion rates, and cost-per-acquisition.
• Make data-driven adjustments to improve campaign effectiveness.

Keyword Research:

1. Conduct keyword research and competitive analysis to identify high-performing keywords.
2. Implement keyword optimization strategies for ad campaigns.

Ad Copywriting:

• Create compelling and persuasive ad copy that aligns with the unique selling points of each service category.

A/B Testing:

• Plan and execute A/B tests to optimize ad elements, including headlines, visuals, and landing pages.

Required Skills:

1. Proven experience as a Digital Marketing Campaign Executive or similar role.
2. Proficiency in managing campaigns on Facebook, Instagram, Google Ads, and LinkedIn.
3. Hands-on experience with LinkedIn-targeted inboxing and automation tools.
4. Strong analytical skills with the ability to translate data into actionable insights.
5. Creative mindset with strong design and copywriting skills.
6. Exceptional project management and organizational abilities.
7. Excellent communication and interpersonal skills.
8. Google Ads and Facebook Blueprint certifications are a plus.

Experience: 

• Min2 Years

About Us:

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 15 years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.

What are we offering?

1. Health Insurance
2. Provident Fund
3. Annual Paid Leaves
4. Compensation Plans
5. Paid Certifications & Training
6. Car Finance Program
7. Bike Finance Program
8. Child Education Program
9. Two Annual Trips
10. Stars Of the Month Rewards
11. Quarterly Meetups
12. Referral Bonuses
13. Birthday & Eid Gifts

Skills:

Paid Campaign Strategy, Communication Skills, Keyword Research, Copyright Skills,
 

We are looking for a ‘Knowledge Management Specialist’ to join our Knowledge Management function at CareCloud. The Knowledge Management Specialist will be primarily responsible for creation, compiling and sharing of knowledge to our project teams and clients. The candidate will be responsible for leveraging their passion for research and knowledge via creating, collating, organizing and disseminating knowledge across the organization and our client base. He/She will be required to work closely with various teams based in the United States and Pakistan to prepare and share product manuals, user guides, release notes and learning materials.

Responsibilities:

1. Create, maintain and develop CareCloud’s knowledge infrastructure.
2. Maintain & update our knowledge bases including SharePoint sites and Salesforce Knowledge Campus.
3. Ensure our knowledge assets are brand compliant, comprehensive, error-free and usable.
4. Maintain and share best practices across CareCloud offices, teams and groups.
5. Engage with various stakeholders across product, IT, sales and client support to ensure a comprehensive knowledge base for CareCloud’s product suite.
6. Disseminate information regarding product enhancement and bug fixes to our clients with comprehensive and useable release notes.

Requirements:

• A self-organized and disciplined person with the ability to work with little guidance or direction.
• Ability to work in a fast-paced and rapidly changing environment
• Good interpersonal and communication skills (written and verbal)
• Ability to collaborate with stakeholders across geographies
• Strong work ethics, quality focused mindset and attention to detail. 
• Experience with MS Office Suite & maintaining knowledge sites.
• Familiarity with healthcare IT sector, a plus (but not mandatory).

Skills:

Ms Office Suite, Aseptic Technique Knowledge, Share Point,
 

1. Must have done MBA in marketing or a related field.
2. Must have strong understanding of digital marketing principles.
3. Must be able to lead the marketing team in creating and executing impactful marketing
4. Must be able to conduct market research and competitor analysis to identify new opportunities.
5. Must be able to analyze marketing data and track key performance indicators (KPIs) to measure success.
6. Must have excellent communication skills

Skills:

Innovation Development, Communication Skills, Marketing Principles,
 

Telesales Officer is required (Female)

Education: Intermediate

Experience: Fresh or 1 year Experience in Tele Sales

Salary: 32k + Commission

Relevant candidates are encouraged to apply.

Skills:

Telesales, Client Dealing, Communication Skills,
 

We are looking for a Call Center Representative that will be the liaison between our company and its current and potential customers. The successful candidate will be able to accept ownership for effectively solving customer issues, complaints and inquiries; keeping customer satisfaction at the core of every decision and behavior.

Responsibilities:

1. Manage large amounts of inbound and outbound calls in a timely manner
2. Follow communication “scripts” when handling different topics
3. Identify customers’ needs, clarify information, research every issue and provide solutions and/or alternatives
4. Seize opportunities to upsell products when they arise
5. Build sustainable relationships and engage customers by taking the extra mile
6. Keep records of all conversations in our call center database in a comprehensible way
7.  Frequently attend educational seminars to improve knowledge and performance level
8. Meet personal/team qualitative and quantitative targets

Requirements and skills:

• Previous experience in a customer support role
• Track record of over-achieving quota
• Strong phone and verbal communication skills along with active listening. 
• Outstanding ability to think creatively and strategically and identify and resolve problems.
• Expertize in different link-building techniques and improve leads.
• Execute on-site and off-site SEO strategies.
• Track, report, and analyze website analytics
• Analyzing keywords and SEO techniques used by competitors
• You will be responsible for managing all SEO activities, such as content strategy, link building, and keyword strategy, to increase rankings on all major search networks.
• Skills in both on-page and off-page optimization
• Researching and implementing content recommendations 

Responsibilities & Skills:

1. Outstanding ability to think creatively and strategically and identify and resolve problems.
2. Expertize in different link-building techniques and improve leads.
3. Execute on-site and off-site SEO strategies.
4. Track, report, and analyze website analytics
5. Analyzing keywords and SEO techniques used by competitors
6. Measure the performance of digital marketing efforts using a variety of Web analytics tools
7. Ability to work both as a team member and independently.

Skills:

Customer Acquisition Skills, SEO, Outbound Marketing,